One of the great things about large events like the Hillsong Conference is that you find world-class talent in the one place. That was certainly the case in 2010. We were able to round up three Dove award-winning singer-songwriters, sit them down and have them share about the business of crafting songs that reach people the world over.

Those three artists were Texas girl Karey Jobe, whose song 'I'm Singing' is getting lots of airplay right now; prolific writer and Hillsong worship pastor Reuben Morgan, and producer-songwriter Jason Ingram who's written for artists like Rebecca St James and Bebo Norman, and who co-wrote on the latest Hillsong album A Beautiful Exchange

Here, the three share some of the secrets of their craft, and their heart for worshipping God.